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Video Library » Open Circle at Holodeck - November 5, 2015

How the Display Advertising Ecosystem Works

Tony Passey of Firetoss

Introduction (4:43)

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How Does Advertising Work? (2:19)

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How Digital Advertising Works (6:55)

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Ad Networks (5:15)

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Google Display Network and Facebook Exchange (8:32)

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How Ads Get to Your Computer (3:32)

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Retargeting (8:13)

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Advertising With Less than $50K (8:30)

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Facebook Custom Audiences (7:38)

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Q & A (8:33)

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