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Video Library » Open Circle at Holodeck - August 13, 2015

Press Release Workshop

Nigel Swaby of The Startup Register and Swaby Online Media

Genesis of the Press Release Workshop (3:18)

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What Are Press Releases, and Why Are They Important? (6:01)

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When and Why to Post (5:33)

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Who is the Audience for Your Press Release? (4:04)

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Press Release Example (2:17)

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How to Write a Press Release - Part 1 (6:11)

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How to Write a Press Release - Part 2 (3:52)

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Start With the Title (3:35)

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Press Release Timing (4:23)

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Avoiding the "Duplicate Content Penalty" (4:35)

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Multimedia in Press Releases (2:55)

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Timeliness (4:21)

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What is the Optimum Length? (1:05)

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