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Video Library » Open Circle at Holodeck - July 16, 2015

Reg A Crowdfunding and Honing Your Marketing Message

Dan Baird of Crack the Crowd

Welcome and Introduction (1:21)

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Recent Changes in Crowdfunding and Reg A (4:17)

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Why Reg A Funding is Still Difficult (5:53)

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Positioning (4:14)

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Demographics vs. Psychographics (6:21)

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Structuring Your Pitch for Success (2:47)

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Elevator Pitches and Rapid Prototyping (5:51)

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More Templates for Presenting a Concept (3:27)

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Copy Tips (2:30)

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Audience Example: Healthcare Industry (7:17)

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Tommy Hilfiger Example: the Power of Brand (1:57)

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Wrap Up and More Resources(4:18)

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